The Proof is
In the Work
Here’s What
I Do
A proud marketing & communications generalist who prides himself on having an exceptionally well-rounded skill set, I thrive when I have the opportunity to put those tools to the test.
Digital Marketing? SEM, SEO, AEO? Copywriting? Crisis Communications and PR? Advertising? UX/UI?
Leading from the front? All pieces of the greater marketing & communications ecosystem I love and have used to make positive impacts on teams, businesses, and the bottom line.
Here’s a sampling of successes (with more available upon request)….
The Campaign
Enterprise-wide sales for life-changing vacations
(Xanterra Travel Collection®)
The Pieces of the Puzzle
Landing pages
Multi-touch email marketing executions
Print ads
PR
Organic Social
Meta & Google Ads
The Results
Average of $40M in revenue during the sale periods per effort
The Campaign
Branding Guidelines and Voice & Tone Guide
(Xanterra Travel Collection®)
The Pieces of the Puzzle
Brand Book
Voice & Tone Guide
The Results
Successful shift of company branding from “Xanterra Parks & Resorts” to “Xanterra Travel Collection®” to better reflect the company’s standing as an adventure tour and cruise leader, in addition to being the nation’s leading concessionaire for the National Park Service.
The Campaign
Crisis Communications – Government Shutdowns
(Xanterra Travel Collection®)
The Pieces of the Puzzle
Multi-touch email marketing executions
Messaging guidelines
Website alerts
Organic Social
The Results
Successful communications to booked, not departed guests to inform them that their vacations are unaffected and to the general public that the national parks are still welcoming visitors.
